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THE ASCENT

your roadmap to creating a sustainable counseling business

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COUNSELORS CAN MAKE GREAT
BUSINESS OWNERS

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But we gotta stop confusing service with sacrifice.

 

It's possible to meet your own needs while providing solid care to your clients. In fact, considering yourself first is the only way to have a thriving practice that'll survive burn-out. Now is the time to take your own advice, know your worth, and embrace the entrepreneurial spirit. "Business owner" looks good on you. :) 

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CLINICALLY RELEVANT BUSINESS COACHING

Tell me if I'm wrong!

Let me guess...
YOU HAVE DESIRES LIKE THESE

  • Work your preferred hours

  • Completely unplug on vacations

  • Fill your caseload with ideal clients

  • Goofy, wild, creative freedom

  • Trust that the revenue is coming

  • Make decisions with ease

  • Achieve your "impossible goal"

 

  • Prioritize a healthy lifestyle

  • Set + Uphold boundaries you feel good about

  • Trust yourself and your intuition

  • Network with confidence

  • Put yourself first while still serving others

  • Show up authentically, every.single.day.

  • Less time on social media. 

you're in the

RIGHT PLACE!

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IMAGINE THIS:

  • Four weeks dedicated to the growth of your business.

  • 24/7 access to an experienced coach for real time integration, processing, and problem-solving.

  • 1:1 meetings every week for accountability and support

  • Prescribed weekly homework assignments so that you never have to question what it is you're working on.

  • Your very own hype-woman to celebrate you and all of your gains (there will be many) along the way. 

  • All from the comfort and convenience of your space — this is remote coaching. 

  • Guidance that is customized to fit YOUR unique goals and needs. 

 

WHAT YOU GET IN
THE ASCENT PROGRAM

RESOURCES

Guidance on every asset you need to run your business:

 

EMR systems, Book-keeping, Marketing Tools, Platforms, Websites, Design, Admin Tools, Project Development, Ethical and Legal Resources, Planning and Launching Strategies, Networking Connections, Templates, +more. 

Plus lifetime free access to my growing private community of like-minded therapy business owners to get support, inspiration, and hype.

PARTNERSHIP

Truly the most powerful part of my approach:

 

collaboration.

 

I am your partner on this journey. I hold NOTHING back because I believe that when one counselor wins, we all win, and there's no such thing as scarcity in the helping professions.

 

Through our partnership, you'll learn to link arms with your entrepreneurial intuition in a new and powerful way that will make you unstoppable!

SKILLS

Most counselors don't realize that therapy skills are v-transferrable to business.

 

No one knows how to do marketing like someone with a background in bio-psycho-social studies like YOU!

We will hone your business skills, including anything from copy-writing, website development, social media marketing, SOP development, boundary setting and upholding, business-specific financial management, +much more.

PERMISSION

Permission to be your whole, full, weird, 

passionate, adventurous 

self? Granted. 

Permission to launch a new program or "extracurricular" counseling project? You got it. 

 

Be ready to step into a deeper, more compassionate, relationship with yourself.

 

Few experiences in life will cultivate the kind of confidence that growing a thriving business will. 

meet your

COACH












 

MS ED, LMHC, NCC

ascent

STORY

When Kelsee started her counseling career in 2018, she NEVER imagined the twists and turns... or abundance... that would emerge.

 

A former school counselor, turned therapist-entrepreneur, she started her private practice, Hemlock Counseling Services, in 2021 which quickly put her on the map as an eco-therapy authority in the midwest. She developed quite a waitlist, as she was featured in the local news and podcasts.

 

The creative freedom of entrepreneurship allowed her to explore "extra-curricular" counseling activities, diversifying her business with podcasting, group programming, keynote speaking, digital course development, government programming, and higher-education instruction. She's been the recipient of professional awards, including Indiana Counselor of the Year. 

As her business grew, she began to get emails from mental health professionals all over the world asking for guidance in growing their business. 

Counselors were asking questions like:

How do I incorporate walk-and-talk or nature-based modalities into my practice?

How can I ethically market using social media?

Is my Psychology Today listing worth it?

Can you write/revise the copy on my website? 

How do I establish and LLC?

How can I run a practice that provides all of my financial needs? 

 

Kelsee quickly realized that what started out as coffee-date business chats was a legitimate need in the counseling world.

 

We aren't taught about business in grad school, yet so many clinicians go on to create a private practice, with no idea how to sustain it, scale it, or prevent themselves from burning out. Another group of counselors dreams of starting a private practice, but don't have the confidence or belief in their potential to be business savvy, so they keep dreaming while working for someone else's practice. 

Kelsee knew it was possible though, because she has the lived experience of growing a clinical practice from ground zero. With no prior business knowledge and no capitol investment, in less than 2 years she build a six-figure counseling business. 

Kelsee has invested in thousands of dollars of business coaching herself. What makes her approach different is that it is clinically-relevant. Not just any business coach is going to understand the nuance, ethical, and clinical implications of running a counseling practice. What counseling business coaches were out there, Kelsee notices that their focus was often on scaling into a group practice or transitioning into life coaching. The gap in the market was for counseling business coaching for the therapist who wanted to build a sustainable solo practice. 

This is how Hemlock Coaching services was developed. With a desire to see other counselors thriving in business and skipping out on some of the learning curve that Kelsee had to navigate herself. 

While some counselors just need 1-2 coaching sessions to troubleshoot or refine specific aspects of their business, The Ascent was designed with the counselor who is starting at ground zero in mind. 4 weeks dedicated to developing and growing a clinical business that will be able to sustain itself long after the coaching program has closed. 

You'll laugh together, dance together, and have so much fun as you crush your goals and climb higher than you ever thought possible, all in a way that is unique and integral to you. 

 

If this sounds like your idea of the ultimate adventure...then come on in. Kelsee is waiting for YOU. 

 

sound fun?

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KELSEE KEITEL

Hemlock Counseling and Coaching Services Founder

THE TIME IS NOW —

LIFE IS TOO SHORT TO

RESENT YOUR JOB

WANT A LIL TASTE OF  

the ascent

?

FREE LIVE WEBINAR

Apply for The Ascent to save your seat for my upcoming webinar: Moving Mindsets.

Learn how to overcome the most common mindset blocks and cognitive distortions that I see holding folks back.

You'll leave the session with a new approach to overcome the mindset mountains in your life, and

get a taste of what it's like to work with me as your coach! 

(REPLAY IS AVAILABLE TO APPLICANTS ONLY)

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NO MORE...

  • Saying yes when you should've said no (we're done with the people pleasing!)

  • Applying generalized advice that doesn't work for YOU (looking at you tiktok scrollers)

  • Investing in coaches that haven't done the work themselves (Oof!)

  • Wishing you could be more like so-and-so (The comparison ends now)

  • Googling to find people who can help (It's me, hi!)

  • Waiting until you have more time, more money, more energy (The time is now!)

 

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your

INVESTMENT

The 4-Month Ascent Coaching Program includes

  • 1 LIVE (60 minute) coaching call every-other-week ($3,200 value)

  • 24/7 Access via Voxer app ($4,800 value)

  • Free Access to my signature course, Boundaries for Abundance ($222 value)

If you break it down, this program is over $8,000 in value!

Instead you get all of it for a fraction of the price, including payment plans. 

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YOUR ADVENTURE IS CALLING.
HERE'S HOW TO INVEST.

FULL

one

payment

One easy payment of $5,000 paid in full.

PAYMENT

custom

plans

8 monthly payments of $625 on your total

(other payment plans available per request)

Payment

IS THE ASCENT RIGHT FOR YOU?

It's completely free to apply :)

INTUITION IS MY CHEAT CODE

...AND IT CAN BE YOURS TOO!

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